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Printer’s Devil – it’s in the detail

Feeling the love with print

Valentine's Day. Hopefully a bumper period for people involved in various aspects of print production.

Cards, obviously. And an increasing amount of personalised ones, although these are likely to be a straight replacement rather than an additional print piece. That said, a personalised card is more likely to be produced locally than shipped in a container from the Far East.

Many, many boxes of chocolates in suitably lovely packaging.

Flowers - if ordered online will need a nice big transit packaging box to keep them pristine. And I'm sure florists up and down the country will have stocked up on suitable wares from the likes of Fleurwrap for what must surely be their busiest day of the year.

Champagne. Needs a nice label, obviously. And possibly a swanky box too if it's a really posh bottle.

A beautifully printed and bound book of poetry, or perhaps a romantic novel. An e-book, or indeed a hated e-card, just doesn't cut it (well, certainly not in these parts) if a person is attempting to demonstrate some sort of genuine strength of feeling.

Something to amuse, such as the personalised banners available from Massive Message. Judging by the firm's Pinterest board there's no shortage of people willing to go large with their lurv.

And for the broken-hearted? 3D printing will, one day, be able to mend it.


 

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About Jo Francis

Jo Francis has worked in print-related businesses for more than 25 years. Along the way she has been a typesetter, a screen printer, a technical and customer support pre-press specialist, a communications consultant, and an editor. She is a former editor-in-chief of PrintWeek magazine and is currently associate editor of Haymarket's print titles.