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Printer’s Devil – it’s in the detail

E for execrable when it comes to Christmas cards

Something happened last night that made me feel warm and fuzzy inside and full of seasonal cheer. Unusually for this time of year it didn't involve a bottle of Lidl's finest Gluhwein.

While out with friends for a bit of pre-Christmas over-indulgence, by way of a warm-up to the main event, one chum told the tale of her disappointing Christmas e-card experience. And I must emphasise that she did this completely spontaneously without any pro-print encouragement or ranting from this direction.

She'd received an e-card from a good friend. This was bad enough ("It felt second rate. And I can't put an e-card on my mantelpiece"). Worse, when she clicked on the link in said card it didn't even work properly. A message popped up saying something along the lines of "if you experience any difficulties opening your e-card please contact our administrator on this number".

Yeah right. There's about as much chance of that happening as there is of a white Christmas in Woolloomooloo.

This e-card left nothing but a lingering feeling of disappointment. Whereas I am sitting here looking at an array of glittery, flittery, foiled, embossed, embellished, die-cut and just plain old CMYK Christmas cards that will keep that warm and fuzzy feeling going for the next fortnight.

Bing Crosby had it right: "I'm dreaming of a white Christmas, with every Christmas card I write." Not "click on".

Seasonal felicitations dear reader, and may all your Christmas cards be proper printed ones.

Comments

 

Musty the dog said:

Reminds me of a Facebook conversation yesterday.

Graham Tuson

These E cards may be a clever idea, but can someone tell me, how do I hang them on my wall ??

Luke Cockell 

Pause them when they are looking their best, then print them and hang them up in the conventional fashion. Happy Christmas!

Yesterday at 11:18 · Like

Graham Tuson 

I thought one of the reasons for e cards was to save paper, so if I print them, how does that help? and anyway, they look completely naff when. printed!

Yesterday at 11:41 · Like

Luke Cockell 

It saves postage! If you wanted to make it look better, you could create a slide show of all the e-cards you've received, run them on your iPad then stick your iPad to the wall?

23 hours ago · Like ·  1

Mark Stephenson 

Nail your iPad to the wall, it won't get damaged or anything.

20 hours ago · Like

Graham Tuson 

Tried that Mark, and now it won't work! Any ideas??

16 hours ago · Like

Mark Stephenson Never take any notice of advice you get on Facebook

12 hours ago · Like

December 23, 2011 12:16 PM
 

Jo Francis said:

Love it!

December 23, 2011 12:18 PM

About Jo Francis

Jo Francis has worked in print-related businesses for more than 25 years. Along the way she has been a typesetter, a screen printer, a technical and customer support pre-press specialist, a communications consultant, and an editor. She is a former editor-in-chief of PrintWeek magazine and is currently associate editor of Haymarket's print titles.