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Printer’s Devil – it’s in the detail

All human life is here

Saw a sobering tweet the other day that gave me pause for thought about the way print touches pretty much every aspect of a person's life, and death.

It came from Mike Handley at Graphic Results in Belper (@graphic_results) and the tweet said: "Today sorted out the printing of the order of service for the funeral of a 23 year lad, our thoughts are with the family."

It made me think about the varied skill set Mike and his team, and other community printers like this, need to deal professionally and empathically with a customer who brings with them such a sad task.

And - having recently had the happier task of buying suitable cards to celebrate a friend's new baby and another's marriage - it also made me think that when it comes to really big life events, only the permanence of print on paper will do.


Published Nov 17 2011, 12:01 PM by Jo Francis
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About Jo Francis

Jo Francis has worked in print-related businesses for more than 25 years. Along the way she has been a typesetter, a screen printer, a technical and customer support pre-press specialist, a communications consultant, and an editor. She is a former editor-in-chief of PrintWeek magazine and is currently associate editor of Haymarket's print titles.