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Printer’s Devil – it’s in the detail

New broom needs a magic wand at Communisis

So, come the end of the year it will be farewell then, Steve Vaughan. I'm not entirely clear whether his three-phase revamp strategy at Communisis has been completed or not, what is clear is that this morning's interim results from the group are awful.

Along with a collapse in profits, debt has almost doubled to £24.8m from £13.1m. The group is burning cash and there was a reversal in cashflow to the tune of £14.6m. A working capital outflow of £8.8m contributed to the debt increase. The pension deficit has doubled, and this must be a concern re the group's statement about being "well within both our new bank facilities and covenant limits". Interesting to see in the small print that it only has £11m of headroom on its net assets test.

Despite the positive noises about the outlook for the second half, and 2010, I'm absolutely amazed they've maintained the divi.

Sales doubled at its high-margin technology and services wing, but the operating profit hardly moved. Still, a margin of 27.7% is not to be sniffed at. If it could grow sales in this area ten-fold maybe everything would be ok. Transactional print also held up, comparatively.

Print sourcing sales, which were decimated by major contract losses and cutbacks in the bombed out financial sector, provide a stark illustration of the dead-end into which anybody involved in a pure print management play is headed. Communisis made just £193k on sales down 47% at £29.1m.

Assuming Gurdev Singh will have something to do with the direct mail business (sales down 25%, operating margin of 1.4%) when he takes up his new role, I hope he's equipped with some of those special underpants that are worn over trousers. Come to think of it, perhaps new CEO Andy Blundell will need some of those too.

Last but not least, I wonder what Simon Biltcliffe will make of all this? Could be some sport if it sparks some sort of move from him.

 

Published Aug 27 2009, 11:00 AM by Jo Francis
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Comments

 

Worried, again said:

Wind the clock back a few years and the story was completely different.  What a transient industry it is that we are all a part of.  When we start coming out of this recession, will we see a return to profitability, that "dirty" word?

August 27, 2009 7:17 PM
 

NDCT said:

If Biltcliffe takes this on, it will be the kiss of death for him as well.

I can't remember who said it, but 'free' is not a viable business model. That applies to giving print away, too.

August 28, 2009 12:12 PM
 

Colin Thompson said:

The strategy was wrong from the start when mixing Print Manufacturing with Print Management

(Communisis type)!

August 31, 2009 9:45 AM
 

Mark Snee said:

Can you be a bit more specific? What exactly was wrong with the strategy?

September 1, 2009 12:46 PM
 

martin whetton said:

I do not see why the strategy of mixing PM with manufacturing is wrong. Take the big contracts, keep the relevent AV% inhouse and buy in the non-core services then sell on at a marked up rate.

In my modest opinion, the strategy is sound, I might question the tacticts: too many eggs in the financial service basket, poorly thought out SLA / volume rebates and unsustainable wage structures.

In the end, they made the same mistakes as everyone else (consumers and businesses alike) we all bet on growth, we won't make that mistake again...or will we?

September 1, 2009 4:59 PM
 

Count Of Monte Printo said:

Wow - A pretty negative and one sided  blog Jo, but perhaps the facts as you have layed out speak for themselves in fairness.

I am curious - As highly decorated as you are, have you any experience of running a company?

The commitment given to send employees home happy at the end of the working day. The strive to become the best in your class.

It is actually not particularly easy at times. Anyone that tells you otherwise is a liar, truly.

Imagine how you would feel on your first day in your new post, if someone were to say you needed to be 'Super Woman' Or would you rather me describe it as knickers over skirt if you prefer this description?

Not so appealing sounding now is it?

This article comes across as a bit of a personal attack to me, rather than a good bit of impartial journalism.

I do not know Andy, and have never dealt with Communisis. But there is a level Jo!

I have no doubt that you are an intelligent woman who has worked exceptionally hard to attain success.

But remember - Much of life is lived in our heads. Don't be afraid to bounce an article off your colleagues before you click 'post' :0)

Keep up the good work,

Count x

September 2, 2009 10:56 PM
 

Jo Francis said:

Hello Count,

Thanks for the feedback, if only I could live all of my life in my head.

I've re-read the post but can't agree with your comment about  it being a personal attack. It's more of an observation about various aspects of this particular business.

I do wholeheartedly agree with your comments about the many exceptional skills required to run a business, and that's precisely why I do this job and am not a captainess of industry.

Cheers

Jo

September 7, 2009 1:13 PM

About Jo Francis

Jo Francis has worked in print-related businesses for more than 25 years. Along the way she has been a typesetter, a screen printer, a technical and customer support pre-press specialist, a communications consultant, and an editor. She is a former editor-in-chief of PrintWeek magazine and is currently associate editor of Haymarket's print titles.