A big cheer for the BPIF for finally getting its carbon footprint calculator off the ground. In these dismal days, it’s nice to have a bit of good news. Although this isn’t about green shoots, it is at least a green issue.

According to the  CarbonNeutral Company print deserves a pat on the back for being the first industry to provide sector specific carbon footprinting tools. Shout it from the rooftops, print is taking steps to manage its carbon footprint.
Being ahead of the curve is good. But, there is still no sign of any action from competing media to measure and reduce their carbon footprints.

Digital zealots without all the facts to back up their claims paint print as the dirty old man media. Never mind the arguments about how many cups of tea equate to an online search that were kicked off by a Sunday Times article in January (if you want to find out more sacrifice a couple of caffeine hits to look it up). Here is evidence that our sector is ahead of the curve in proving its sustainability and reducing its environmental impact.

The BPIF has done a great job by providing the tools to measure the carbon footprint of firms and individual jobs that are based on the accepted PAS 2050 procedures and checked by a third party as being up to the mark.

Far from being the dirty old man of media, print has shown other forms of communication a clean set of heels when it comes to its carbon footprint.